Recently, some interesting and unexpected opportunities presented themselves to me. After using job-listing sites such as ERecruiting
without much luck, I started to wonder what a student has to do to actually get a good internship for the summer. Whether it was because I applied too late for the positions, or because the companies failed to respond to applicants (even just to say "no"), or because of some other reason, I simply wasn't having much success with these websites. Luckily for me, however, a couple unexpected opportunities happened to present themselves to me.
In our class, we often have guest speakers come in to talk about various topics in the realm of marketing. One such presenter was Lou Honick, CEO at Hostmysite.com
. After designing a website for my fraternity this semester (because ours was old and out-of-date), I was very interested in learning more about Web Hosting, the purpose of Hostmysite.com. During the presentation I learned a lot about the world of Web Hosting - the different plans available, the technical aspects, and some other interesting tidbits. The most interesting part of the presentation for me, however, was the plan that Hostmysite offered to University of Delaware students - free Web Hosting. After the presentation, I went up to him to ask about this plan, which I learned was as good as it sounded - no ads, no fees, no fine print. Since I had been using GoDaddy.com
and wasn't very happy with it, I asked him if I could email him to get the link that I would need to click on to activate this account. After discovering the free Web Hosting option, I figured why not press my luck and ask if they were accepting business interns for the summer. Expecting him to say no since I went to the Job Fair at Trabant a week before and was told by Hostmysite staff that they were not hiring interns, I was very surprised when he said that those employees had misunderstood and that they were, in fact, hiring interns for the summer. He then told me to send him my resume and said he would forward it to the people in charge of hiring. When I got home, I sent him my resume and a cover letter and within a day or so I got a call asking me to come in for an interview. I went to the interview and, although I arrived pretty late since I couldn't find the correct turn off the highway due to a lack of signs and ended up driving down a lot of wrong roads, I feel that the interview went pretty well. I should hear back from Hostmysite within the week, so cross your fingers.
Another similar, unexpected opportunity presented itself solely because of THIS blog. Dave Williams, Chief Strategist at 360i.com
, came in to our class to present various Search Engine Optimization (SEO) strategies and statistics. Because he was so interested in the revolutionary concept of a class about blogging and technological marketing, he followed the class blog
to some of the individual student blogs. One of the blogs he looked at and found interesting was mine
, since I had a post (below) about how I won the Loocsixela competition
, as you probably know by now, is an imaginary word that links to the Green Bay Packers' website. The competition consisted of every student in the class creating these links in their blogs and attempting to gain the highest page ranking in Google
. Apparently, Mr. Williams was intrigued enough by my post to ask me to interview for an internship at 360i.com. I couldn't believe that after having so much bad luck with online job-listing sites, someone actually wanted to interview with me after I hadn't even contacted them first. Obviously I emailed Mr. Williams back and told him that I was interested. After learning that the company was located in Atlanta and New York, I asked if there were positions available in the Delaware area (where I will be living this summer). In response, Mr. Williams said that he did not have any positions in Delaware, but that he would be happy to try and get me an interview with his father's company, Delaware-based incnow.com
Whether or not I end up working at either of these companies, both of these opportunities just go to show you the true power of relationships in the business world. As one of my other marketing professors, Prof. McNutt, said to our class last semester, "One day you will learn that the most important key to success in your career is not to get all A's, not to join a million clubs, and not to be a perfect interviewee, but to establish good relationships. You'll be amazed at what you can accomplish if you spend less time working out the details, and more time building the relationship."